Funding and digital marketing for SMEs: how marketing translates into recurring revenue[MP4] [0:17:36] [2016/03/23]In this module Prashant explains the importance of a problem-solution fit, of a product-market fit and then explains growth hacking as a means of generating recurring revenue.
Funding and digital marketing for SMEs: introduction to funding[MP4] [0:21:03] [2016/03/23]Prashant explains the dangers of receiving funding when at ideation stage, where a business has not yet gained traction. He explains what investors are looking for, and how to run a business without…